Mang Inasal: An Ilonggo Success Story

Posted by Wes On Sunday, May 23, 2010 0 comments




Mang Inasal is one of the fastest growing fastfood chains in the country. In just under 8 years, it has grown to over 200 outlets nationwide. They are targeting 500 stores by 2012.

Mang Inasal offers Pinoy-style chicken barbecue. Originally from Iloilo, it has branched out to several key cities in the country including Metro Manila.

It doesn't offer the original Inasal style barbecue of Bacolod. Instead they offer their own concoction of special marinade, barbecued Filipino-style.

On this I must say, it is delicious. And only at P95.00 for its Paborito meals with one whole leg and thigh plus unlimited rice, it's definitely worth the bang for your buck.

The concept of unlimited rice is their winning formula. Filipinos just love to have their dishes with rice. And nothing beats unlimited servings of rice. You will definitely be full in no time.

They are very aggressive in their advertising campaigns with their huge billboards and active TVC featuring Mark Bautista. Mang Inasal is definitely here to stay.

A sample of a Mang Inasal TVC:


Photo credit to Raycoy Doop

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